Małopolskie produkty regionalne i tradycyjne - chleb prądnicki, oscypek podhalański, kiełbasa lisiecka i wiele innych - od połowy września mają być dostępne w sprzedaży w 45 sklepach jednej z sieci delikatesów w całym kraju.
Przez najbliższe dwa miesiące turyści odwiedzający Małopolskę będą mogli smakować podczas plenerowych wydarzeń i w wybranych restauracjach potraw ze śliwek.
Miłośnicy miodów i wszyscy, którzy chcą poznać pracę pszczelarzy, mogą wybrać się w podróż po gospodarstwach pasiecznych w Małopolsce. Na specjalnej trasie turystycznej „Małopolska Miodowa Kraina” znajduje się kilkanaście pasiek, a także skanseny.
11 małopolskich produktów regionalnych chronionych certyfikatem Unii Europejskiej będzie promowanych podczas rozpoczętej jeszcze w maju kampanii "Zasmakuj w Małopolsce". Przysmaki te będzie można spróbować podczas degustacji na imprezach plenerowych w całym województwie.
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